COVID-19 Business Support

Last Updated: September 25, 2020

City of Pleasanton COVID-19 Information


Alameda County Health Order - August 28, 2020

The Alameda County Health Officer issued a revision to the Shelter in Place Order effective Friday, September 4, 2020, which aligns with a limited selection of the State’s Purple Tier permitted activities. The State recently introduced a color-coded four-tier Blueprint for a Safer Economy and altered requirements for some businesses and activities.

Alameda County has been moved from Purple Tier to the Red Tier and issued a statement regarding the County's reopening status. See September 22 StatementThe County will take the next two weeks (through October 6) to ensure metrics remain stable and will release a phased plan of newly permitted activities that can be implemented, keeping in mind the increased risk of COVID-19 and appropriate mitigation strategies.

The County’s order allows for the following to operate indoors:

The County also provided clarification on the following allowed operations: 

  • Retail stores at 25% capacity limit, and grocery stores at 50% capacity limit.
  • Outdoor dance classes as part of outdoor non-contact fitness classes.

Other activities that may be allowed in the Purple Tier by the State are still not permitted in Alameda County at this time. See Approved Open and Closed Businesses in Alameda County. PDF

Waxing, skin care and non-medical massages are allowed to operate outdoors only. Services that require a client to remove their face covering, including eyebrow threading and waxing and eyelash treatments are not permitted at this time. Tattoo, piercing, and electrolysis businesses are not allowed to operate indoors or outdoors. Reopening Guidance

Allowed businesses that want to use outdoor space are asked to complete a no-fee application available at Planning Department and submit

Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERE.

Pleasanton Business Assistance Program

On April 15, the Pleasanton City Council approved a Business Assistance Program to support businesses affected by COVID-19. The program is built around Communications and Promotion, Transient Occupancy Tax Penalties Waiver for hotels, City Utilities Penalties Waiver and Deposit Deferral, and a Business Support Fund. The Business Support Fund program sets aside approximately $3 million dollars to provide zero-interest, unsecured, short-term loans to eligible independently, locally owned micro-enterprises, restaurants and retail businesses.

Learn more about the Business Support Fund - Updated as of August 19, 2020

Business Support Fund Summary | Frequently Asked Questions

Meet Shipra Channon, owner of JJ’s Threading Salon at the Rose Pavilion. Shipra is one of the many business owners that applied for and received funds through the City’s Business Support Fund loan program. Hear how the simple application process provided funds to help her small business prepare to reopen during COVID-19.


COVID-19 Scams & Fraud Schemes

Calls, emails, or other communications offering COVID-19 related grants or payments requesting personal financial information, advance fees, charges, including the purchase of gift cards are likely scams.  Report any suspected fraud to Office of Inspector General Hotline at 800-767-0385 or online.

Resources for Businesses 

U.S. Federal | California State-Level Support 

Federal Resources

Federal Programs | Loans

On June 15, the Small Business Administration (SBA) began accepting new Economic Injury Disaster Loan (EIDL) and EIDL Advance applications to qualified small businesses and U.S. agricultural businesses. SBA's EIDL program offers long-term, low interest loans that can be used to cover payroll and inventory, pay debt or fund other expenses.

Applications are funded on a first come, first serve basis. Applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. For submitted application inquiries, call SBA Disaster Office at (800) 659-2955.

Paycheck Protection Program (PPP) FAQs | Questions regarding the Paycheck Protection Program fund availability can be directed to your SBA-approved 7(a) lender. PPP application period has closed as of August 8th.

Paycheck Protection Program Flexibility Act

Paycheck Protection Program (PPP) loan forgiveness application portal is open. Borrowers should complete their application and submit to their lender.

State Resources

State Programs | Loans 

County | Local Support 

Career and Job Seeking Assistance

Other Resources

City of Pleasanton Business Resource Email Newsletters - Stay informed!

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Visit our Business Community Partners for more information on how to support Pleasanton businesses